A seasonal Shandy with grapefruit and orange juice. To some, this might seem like a simple color update, but for a brand like Rhinegeist, with such iconic design, the wrong colors can be detrimental to sales. This careful curation of colors and in-store strategy resulted in the best-selling seasonal beer the company has had to date. This increase in sales caused retailers to request 12 packs for 2022.

Packaging Design
Production Design
Point of Sale

Rhinegeist Brewery
In House