Sunspun Shandy

Packaging Design
Production Design
Point of Sale

A seasonal Shandy with grapefruit and orange juice. To some, this might seem like a simple color update, but for a brand like Rhinegeist, with such iconic design, the wrong colors can be detrimental to sales. This careful curation of colors and in-store strategy resulted in the best-selling seasonal beer the company has had to date. This increase in sales caused retailers to request 12 packs for 2022.