Geist Tea was Rhinegeist’s first-ever step into the hard tea space. With a well-crafted recipe, strategically built design, and strong placement in-store, Geist Tea promises to be one of the largest core launches in the history of the brewery. Working with the design team at Rhinegeist, I built a new brand identity and packaging system that uses nostalgia cues to attract a craft-craving audience as well as a domestic tea consumer. Geist Tea is both familiar and exciting.

Packaging Design
Production Design
Art Direction

Photography by Jon Medina

Rhinegeist Brewery
In House